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    2016 Copyright Dark Horse Equine Business & Marketing                                                                                                    Website by Helen Dunne

    Do you want to bring your equestrian business to the next level?   Increase exposure and win more business?  Do you need help marketing yourself or managing your
    on-line activity?

    If so, then you're in the right place!  

    GET STARTED >>

    Helen Dempsey

    marketing my horse

    Equestrian Marketing in Ireland

     
     

    What Dark Horse Offers

    WEB DEVELOPMENT

    Find Out More >>

    SOCIAL MEDIA MARKETING

    Find Out More >>

    BRANDING

    Find Out More >>

    MARKETING

    STRATEGY

    Find Out More >>

    So Who Is Behind Dark Horse

    Acknowledging that the big boys have in-house or outsourced marketing specialists on hand, Dark Horse was set up to specifically target smaller equestrian businesses that would not ordinarily have access to, or seek out the advice of, a professional.  Dark Horse believes it doesn't matter how small your business is, having a sound Business & Marketing Plan and the knowledge and guidance to execute it effectively is the only way to ensure a sustainable business and revenue source for your future.

    Our  Mission

    Kenneth Dempsey

    ​

    Kenneth Dempsey is a highly skilled and accomplished businessman, having owned and operated a very successful IT company for 20 years.

    ​

    A keen equestrian along with his wife and two daughters, Kenneth has a passion and enthusiasm for all aspects of the horse industry with strong ties to the Showjumping, Eventing and Racing World in Ireland.

    ​

    Kenneth knows the ins and outs of running and maintaining a successful business and how to get your product out there, maximizing your productivity and growing your business to it's full potential.

     

    With this in mind Kenneth can bring your business to the next level through digital marketing.

     

    "There is no point having a good business and not telling everyone about it!"  

    ​

    Helen Dunne
    Equestrian marketing in Ireland

    First and foremost Helen has a great love and passion for horses and has spent the majority of her life around them.  "I couldn't imagine my life without horses in it, regardless of the sacrifices I've had to make in order to keep them in it".   

     

    After 30 years working with multi-national globally positioned companies, Helen set up Dark Horse to bring her expertise in business and marketing to the equine industry. 


     

     

    CLIENTS

    The objective was to develop Elite Equestrian's brand, get them more exposure and reach new customers by bringing them online and away from the 'word of mouth' business model, which is so prevalent in the equine industry.  Dark Horse developed a marketing strategy for Elite around the development of their website and getting them started on their road to Social Media marketing.
     
    Visit their website and connect with them on Facebook

    MICHAEL

    HALFORD

    RACING

     The objective was to modernise the existing website using the same platform.  The project included the provision of more content, more visual interest, allowing the website to perform as the tool it was designed for.
    ​
    The site was optimised to improve its ranking on search engines and Analytics reporting set up to track performance
    allowing for a more targeted marketing strategy into
    the future.
    ​
    Visit their website 
    Louise Halford established a Riding School and Livery business within Copper Beech Stables about three years ago and since then it has gone from strength to strength.  It is a modern purpose built property with superb indoor and outdoor facilities.
    ​
    Louise wanted a website to promote her business more widely and to add a professional touch.
    ​
    Visit her website
    (Optimised for mobile devices but best viewed on Desktop)
     
     

    HOLD YOUR HORSES

    Latest Posts

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    May 10, 2016

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    April 20, 2016

    What Value Do You Attach To Your Time?

    February 29, 2016

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    See more posts >>

    TESTIMONIALS

    Having given up on the project about two years ago because I couldn't find anyone who knew the industry or was offering more than just a website, I was delighted to find Dark Horse.  
     
    Helen has been fantastic and I am delighted with the work she's been doing for us.  I'm looking forward to an ongoing relationship with Dark Horse.
    Paul Smyth
    Elite Equestrian
    Our website had become very stale and updates were few and far between.  Helen observed places were changes could be made to modernise the look, include important content and eliminate unnecessary content which was making the site cumbersome and overloaded.  She also improved the sites SEO and our search engine ranking.  
     
    After upgrading the site Helen kindly agreed to update the site when needed and continued to do this until December 2016 when we were in a position to take over the work ourselves. 
    I asked Helen to create a website for my Riding School and Sport Horse business.   I am delighted with what she has produced and it meets all the requirements I asked for, and more!
    ​
    I am now looking forward to keeping the site maintained myself and will over time expand the site to include a Blog which I look forward to keeping up to date with all our news and activities.  
     
    Helen has been great to work with and I'd highly recommend her. 
    Louise Halford
    Copper Beech Stables
    Michael Halford
    Michael Halford Racing
     
     

    DON'T BE SHY

    SAY HI!

    +353 87 927 6636
    kennethwdempsey@gmail.com
    FIND ME
    ON 
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