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Do you want to bring your equestrian business to the next level?   Increase exposure and win more business?  Do you need help marketing yourself or managing your
on-line activity?

If so, then you're in the right place!  

Helen Dempsey

marketing my horse

Equestrian Marketing in Ireland

Services Offered

What Dark Horse Offers






So Who Is Behind Dark Horse

Acknowledging that the big boys have in-house or outsourced marketing specialists on hand, Dark Horse was set up to specifically target smaller equestrian businesses that would not ordinarily have access to, or seek out the advice of, a professional.  Dark Horse believes it doesn't matter how small your business is, having a sound Business & Marketing Plan and the knowledge and guidance to execute it effectively is the only way to ensure a sustainable business and revenue source for your future.

Our  Mission

Kenneth Dempsey

Kenneth Dempsey is a highly skilled and accomplished businessman, having owned and operated a very successful IT company for 20 years.

A keen equestrian along with his wife and two daughters, Kenneth has a passion and enthusiasm for all aspects of the horse industry with strong ties to the Showjumping, Eventing and Racing World in Ireland.

Kenneth knows the ins and outs of running and maintaining a successful business and how to get your product out there, maximizing your productivity and growing your business to it's full potential.


With this in mind Kenneth can bring your business to the next level through digital marketing.


"There is no point having a good business and not telling everyone about it!"  

Helen Dunne
Equestrian marketing in Ireland

First and foremost Helen has a great love and passion for horses and has spent the majority of her life around them.  "I couldn't imagine my life without horses in it, regardless of the sacrifices I've had to make in order to keep them in it".   


After 30 years working with multi-national globally positioned companies, Helen set up Dark Horse to bring her expertise in business and marketing to the equine industry. 


About Dark Horse


The objective was to develop Elite Equestrian's brand, get them more exposure and reach new customers by bringing them online and away from the 'word of mouth' business model, which is so prevalent in the equine industry.  Dark Horse developed a marketing strategy for Elite around the development of their website and getting them started on their road to Social Media marketing.
Visit their website and connect with them on Facebook




 The objective was to modernise the existing website using the same platform.  The project included the provision of more content, more visual interest, allowing the website to perform as the tool it was designed for.
The site was optimised to improve its ranking on search engines and Analytics reporting set up to track performance
allowing for a more targeted marketing strategy into
the future.
Visit their website 
Louise Halford established a Riding School and Livery business within Copper Beech Stables about three years ago and since then it has gone from strength to strength.  It is a modern purpose built property with superb indoor and outdoor facilities.
Louise wanted a website to promote her business more widely and to add a professional touch.
Visit her website
(Optimised for mobile devices but best viewed on Desktop)
My Clients


Having given up on the project about two years ago because I couldn't find anyone who knew the industry or was offering more than just a website, I was delighted to find Dark Horse.  
Helen has been fantastic and I am delighted with the work she's been doing for us.  I'm looking forward to an ongoing relationship with Dark Horse.
Paul Smyth
Elite Equestrian
Our website had become very stale and updates were few and far between.  Helen observed places were changes could be made to modernise the look, include important content and eliminate unnecessary content which was making the site cumbersome and overloaded.  She also improved the sites SEO and our search engine ranking.  
After upgrading the site Helen kindly agreed to update the site when needed and continued to do this until December 2016 when we were in a position to take over the work ourselves. 
Michael Halford
Michael Halford Racing
I asked Helen to create a website for my Riding School and Sport Horse business.   I am delighted with what she has produced and it meets all the requirements I asked for, and more!
I am now looking forward to keeping the site maintained myself and will over time expand the site to include a Blog which I look forward to keeping up to date with all our news and activities.  
Helen has been great to work with and I'd highly recommend her. 
Louise Halford
Copper Beech Stables
Contact Me



+353 85 1220409
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