Running your own business - whether that’s a livery yard, a riding school, a competition venue, a training facility, a trainer, a breeder or a competitor - Social Media is an invaluable tool if you know how to use it properly. Using it in the wrong way can have the exact opposite affect to what you're trying to achieve so making sure you know the Do's and Don'ts is very important. It seems strange to think there was ever a time when social media wasn’t an integral part of gr