What Value Do You Attach To Your Time?

What Value Do You Attach To Your Time?

You've probably heard the saying "time is money." It's a popular line for a reason — it's true. Everyone has an implicit value for their time, though they may not think in those terms. Even a billionaire will volunteer to do an extra hour of work if they are offered enough money in return. Likewise, a desperately poor person will refuse an extra hour of work if the compensation is too small. The value of time can also change dramatically depending on how much of it you hav

Welcome to Sales & Marketing 101: Sell Your Product(s) with greater success

Welcome to Sales & Marketing 101: Sell Your Product(s) with greater success

So you've invented, or have become an agent for, the next great gadget or gizmo and you're sure it'll be a hit. In fact, you've got boxes of inventory stored in every room of your house that you're just itching to start selling. So how can you reach the legions of consumers you're sure will want to buy it? Or have you even thought that far ahead. Have you convinced yourself the product is so amazing that you won’t have to sell it at all – it’ll simply walk off the shelves

Sponsorship: Are You A Marketing Asset

Sponsorship: Are You A Marketing Asset

Whether you are a professional athlete or on your way up to becoming a pro, there are plenty of companies out there who may be willing to provide you with equipment or even cash for doing what you love. You just need to follow a few basic rules and be proactive. No, it won’t be easy, but it won’t be too difficult either. However, it does mean that you may have to make some changes, show some self-belief and sell yourself. Some find this very difficult, so enlisting some ou

What Liveries Want

What Liveries Want

I’m sure you’ve all seen the movie with Mel Gibson where after a freak lightning storm he ends up with the power to hear the thoughts of every woman he passes. For him initially it was a curse because suddenly he had insight into what woman really thought of him, which definitely deflated his ego. But cleverly he soon uses it to his advantage. Wouldn’t it be great as a livery yard owner if you could read the minds of your clients? Or would it! What would you do with tha

Branding Your Equestrian Business

Branding Your Equestrian Business

You don’t have to be the Coca Cola’s of this world to reap the benefits of having a recognisable brand in your particular market. We all know who won the branding war between Coca Cola and Pepsi and who took the larger percentage of the market – so why not consider how you can do the same with your competitors – regardless of how small a chunk of the available market you are targeting - make sure you get the lions share. If you’re a livery yard, how can you make your busines

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