In a previous Hold Your Horses Blog I discussed the importance of Social Media Marketing and how it can greatly enhance your marketing effectiveness. With little or no cost your business can reach far and wide and engage with your fans and potential customers with much greater ease and fluiditity. "We don't have a choice on whether we DO Social Media, the question is HOW WELL WE DO IT!" - Erik Qualmann Social Media Marketing is an education based tool. It doesn't cost money