
I'm A Great Competitor! How Can I Be A Better Business Person?
Whether you’re an up and coming athlete making a name for yourself as a talented star in the making, or a recognisable name already successful on the circuit, bringing yourself, your career and your extended business (sales, coaching, livery) to the next level requires planning with a big dollop of marketing. Business owners in the horse industry face one of two classic problems: They ignore the need for marketing altogether because they’ve managed, on a wing and a prayer, to