As the title suggests some people are born sales people and regardless of what they're selling they find the interaction they have with buyers an easy one. For others having to deal with potential buyers is their worst nightmare. There's no doubt selling horses can be difficult but regardless of your prowess as a sales person if you follow the basic principles for presenting horses for sale you can make your job a lot easier. While a lot of this will seem very obvious to m

In a previous Hold Your Horses Blog I discussed the importance of Social Media Marketing and how it can greatly enhance your marketing effectiveness. With little or no cost your business can reach far and wide and engage with your fans and potential customers with much greater ease and fluiditity. "We don't have a choice on whether we DO Social Media, the question is HOW WELL WE DO IT!" - Erik Qualmann Social Media Marketing is an education based tool. It doesn't cost money

You've probably heard the saying "time is money." It's a popular line for a reason — it's true. Everyone has an implicit value for their time, though they may not think in those terms. Even a billionaire will volunteer to do an extra hour of work if they are offered enough money in return. Likewise, a desperately poor person will refuse an extra hour of work if the compensation is too small. The value of time can also change dramatically depending on how much of it you hav

You don’t have to be the Coca Cola’s of this world to reap the benefits of having a recognisable brand in your particular market. We all know who won the branding war between Coca Cola and Pepsi and who took the larger percentage of the market – so why not consider how you can do the same with your competitors – regardless of how small a chunk of the available market you are targeting - make sure you get the lions share. If you’re a livery yard, how can you make your busines

Running your own business - whether that’s a livery yard, a riding school, a competition venue, a training facility, a trainer, a breeder or a competitor - Social Media is an invaluable tool if you know how to use it properly. Using it in the wrong way can have the exact opposite affect to what you're trying to achieve so making sure you know the Do's and Don'ts is very important. It seems strange to think there was ever a time when social media wasn’t an integral part of gr